These days, if you want your online marketing campaign to be successful, you need more than great content. When you talk about Facebook marketing, success will rely on distribution as much as it will on the actual content. So how do you get access to more Facebook users – not just any people but your TARGET audience – to deliver your content?
Here are five ways to take your Facebook advertising campaign to the next level:
1.Prioritize your existing customers.
The more a prospect can relate to an ad, the more they will likely click it. Thus, you should always put your existing customers first. As they say, it’s always easier to retain old customers than get new ones. Studies have shown that Facebook Custom Audiences can drive your ROI sky-high. So instead of venturing into uncharted waters, begin with the audience you already know and who likely find your message very relevant.
2.Bring ads to your fans.
Serving ads to your fans can boost your ROI by as much as 35% as opposed to non-fans. You might wonder why there is such a wide gap between these two audiences.
This is pretty easy: As with your custom audiences, this is one of the most qualified groups you can target.
3. Take advantage of Facebook’s Power Editor tool.
Under your Ads Manager, you will find the “Power Editor,” which lets you make ads faster and more effective than ever before. It’s the tool professional marketers use in delivering highly targeted ads, and it’s quite easy to learn. You just need time to get familiar with it, and then you can use it to gain a competitive edge.
4.Get to know your audience with Facebook’s Graph Search.
Facebook’s search can be way more powerful than you probably realized. With Graph Search, you will be able to find people, posts, and pages that are connected to your keywords. It’s an efficient way of discovering more potential ad targets.
5.Zero in on your target demographics with Audience Insights
Audience Insights gives you the opportunity to learn more about all kinds of Facebook users, such as a particular audience, people who are connected to your page, or all Facebook users. Go to the top menu bar right next to “Demographics” to find useful information, such as pages your audience likes, where they are located, their household, the activities they usually join, and their buying habits. If you have yet to trim down your target audience for your Facebook ads, there is no better place to start here.